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Revenue Potential
ZapZone Private Label contains the infrastructure necessary
to run targeted advertising and operate an Opt-In (permission-based
marketing) program. Advertising can be run in both the email
interface and the community administration area, reaching
end-users and sub-community administrators, respectively.
It can also be targeted according to the demographic information
supplied at sign-up. The Opt-In Program allows users to
choose particular services, products or information of interest,
to receive in their inbox. Revenue can be earned each time
an Opt-In provider is chosen, and the infrastructure of
the program makes it possible to offer only the Opt-In providers
that complement the particular target audience or organization.
The structure of ZapZone Private
lable:
The zzn mail example 
What is ZZN Mail?
ZZN is a service that allows its members to create and provide
their own customized email service for free. Anyone can
set up an email service with the name of their choice and
offer email accounts with an address like:
[user]@[my choice of name].[zzn].com.
The service is currently used by websites, to bring
added value and return traffic to their site; by communities,
as a network and communication tool, and by families
or individuals, as a means of getting a unique email
address.
Rapid Growth
ZZN has enjoyed rapid growth. Launched at the very end of
1998, it currently delivers email to 350,000 email services
and over 3 million mailboxes, in over 180 countries.
The Viral Effect
Most of the growth is a result of the 'viral' effect,
which is based on information being passed on by users.
For email users this has been through email tag-lines, whilst
for email service owners it has been through chats, forums
and any communication intended to encourage use of their
service.
The viral effect increases as the user base becomes larger,
and with the growth of the Internet market and more specifically,
the free web hosting and resource market, the effect can
be expected to remain powerful. Size and Performance ZZN
has a proven capability to handle large numbers. With activity
that includes an average of 600 new email services being
added each day, 6,000 new mailboxes being added each day
and 600,000 outgoing emails being sent each day, the average
up time and round trip time are well above industry average,
at 99.5% and 1.9 seconds, respectively.
Features
 Choice
of 13 interface languages
Calendar and To
Do List
Notification of
incoming mail and calendar events to an alternative email
address, instant messaging service or
pager (in some countries)
Email messages
in plain and html format .
Formatted (html)
mail composition with advanced message editor
(choice of colors, fonts, backgrounds, preview
feature)
Vacation/Auto
Reply .
Advanced rules
and filters
Multi-language
spell checker .
Anti-Spam feature
Community area
for email service owners (with Forum, Web Tools &
Resources, Tips, News, and more)
On-line customization
of email interface including colors, background image,
foreground image, logo and preview features
On-line customization
of welcome and tag-line message
Ability to place
log-in field on any website
Email user statistics
Mailing List
feature
Multi-language
technical support
Security
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